Privacy Advances

[JackoUK 35]

I welcome the announcement of the schemes to let users take back their privacy, or as the media BS calls it 'manage one's digital footprint'.

At present technology has simply exacerbated a scattergun approach, biased in favour of vendors.

 

It would be preferable for both vendor and consumer to be able to prepare portfolios of products/use cases and lists of interests independently ...

… and when the consumer hits the "I'm ready to buy <XYZ>' for the vendors' offerings to be revealed against an anonymous customer profile.

 

Currently I am sick and tired of fending off unsolicited communications (and the tedious follow-ups asking how satisfied I am with the latest trivial purchase: one amongst many) … and the vendors must be seeing a very inefficient conversion rate from their hopeful blasts into consumer-land.

[nrf 106]

I hear about various schemes but I am not very optimistic. once the info is out of the bag...it can be sent elsewhere.